From conferences to market research, multi-family investors that are focused on the student housing segment are always on the search to understand more about their resident. And it is not just investors that are trying to learn more about the needs and desires of the next wave of college students. Portfolio supervisors, property managers, and marketing directors from every segment of the multi-family industry look to student housing to discover the trends that future residents will gravitate towards.
In many cases, the things that student housing residents are seeking in their housing are as varied as the residents themselves, or even the colleges they are attending. The upbringings of the last wave of Millennials and the first wave of Generation Z have made technological and convenience amenities a must for any dorm, residence hall, or off-campus student housing community. It is how these amenities are enacted that makes an impact on student residents, and sometimes their families. But there are also more subtle amenities that are less well known and advertised less often, but just an important. In fact, in the end, these amenities may be the most important ones that you can offer.
You see it in almost every piece of advertising about student housing accommodations. “We are close to campus!” But isn’t that a little vague? And what about the other things a student craves to do? Are you close to those things too? How close? Distance is a relative thing. Sure, walking or biking is great for most campuses. What about large acreage campuses and those that have large portions of CCC (Car – Class – Car) enrollment? “Convenient location” means something different to them. Focus on telling the story of your student housing and how your location benefits the lifestyle of your residents. This is the true power of location. It is less about where you are and more about how that location makes students’ lives better.
College is a great social experiment where people from all walks of life can come together. Sure, your campus has a rich history and is full of school pride. This creates an overall sense on familiarity for the students. But what makes living at your community better than anywhere else? Don’t nearly all student communities around you offer the same things (give or a take a luxury items or two)? The sense of community and lifestyle that comes from living with you is what makes you special. Whether it is a RA who listens to a student with a problem or an activities director who gets an introverted student to come out of their shell, the sense of togetherness not only attracts future residents, it keeps the current ones coming back for more.
Sure, many student want to party. Many more still want a quiet place to study. Most want the best of both worlds. When asked what they are looking for in a place to live, a surprising portion of students will say “a quiet place where I can study.” The need to control noise is a crucial component of managing student housing. The ability to tell parents and future student residents that noise levels are controlled and that residents who live there get the best of both worlds gets noticed. It may even earn you some upper-classmen residents.
Your mail room is a hub of communication and commerce for your residents. The mail and packages that they receive (and boy is there a lot of it) represent a large portion of their communication with the outside world. The letters and cards they receive from home often give them an emotional boost when the loneliness or stress of college has them down. The things that they order online and the gift boxes that are sent to them allow them to create a life unto themselves. Their first real experiences on their own have begun and these deliveries are the first ones they have ordered and received unto themselves. It is vital that the mail and packages get to the resident that they are intended for. It may be a huge burden on your time and resources, but it is one of the most important things that you can do for your students.
If mail and packages are eating too much of your time, maybe Postal Solutions can help. Our team of experienced mail managers takes the burden of student mail on their shoulders so you don’t have to carry the load. Our PackageLog system allows you better control over the packages coming into your office. Instead of being a pain, resident packages become a tool to create a better lifestyle for your residents. Now you have the time to focus on more of the things that your residents really want.
_ _ _
Postal Solutions is the nation’s leader in the student housing mail delivery management industry, for both on/off-campus mail management services. The Postal Solutions Companies offers mail delivery management services, inventory / asset tracking software, and parcel logging software / package tracking software. For more information regarding The Postal Solutions Companies, please call us today at (866) 378-8157 or visit us online at www.uspostalsolutions.com.