by: Shad Bookout
I love the story in “A Charlie Brown Christmas” of the little tree. As shown in the popular holiday cartoon, Charlie Brown and Linus visit a local Christmas tree purveyor that is filled with novelty trees. Rather than picking the one that has all of the flashy touches, they select a meager-looking tree. Charlie Brown is ridiculed by his peers for the selection but is convinced that it can still be a great tree with “a little love and a few Christmas ornaments.” In the end, what was once an object of skepticism becomes something to be envious of.
The same can be said about today’s student housing offerings. For most colleges and universities across the country, the housing selections offered on or around the campus can be divided into two distinct categories: those that are brand new with all of the latest high-end amenities and those that are feeling the effects of time. With the incredible boom on new student housing construction, it is becoming more and more difficult for the aged communities to effectively compete against the flashy lifestyles that are being advertised by the new market competitors. But these challenges do not have to be the norm.
These communities have withstood the test of time for a reason. Many have become a part of the legacy and history of the university. By embracing that history, these communities can gain a competitive edge by relaying the institution’s storied history to prospective residents, who can become part of the tradition. This emotional link has a strong appeal to many of today’s students, especially upper-classmen, who are rejecting a generic cliché lifestyle in favor of a more meaningful experience.
Even if your community has a more dated look, it does not mean that all of your offerings have to be castaways from the Stone Age. Many new high-tech, high-impact amenities are available that are not only inexpensive for you to offer, but they also have dramatic appeal to all student resident demographics. One such example is the Package Notification program from PackageLog.
PackageLog has the ability do so much more than alert residents that they have a package in the office. It creates a unique level of communication and tailored customer service that allows your student resident to see you as more than the management team. It allows them to see you as part of their college experience. That connection is worth more than a fitness center that will be ignored by most or the other flashy amenities that often become wasted space.
Everyone gets packages delivered, whether it is from online shopping, parcels from friends and family, or items needed for their studies. Use this to your advantage to help tell a story to future residents. A story that speaks of tradition, of experience, and of student housing that truly cares about their needs.
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Postal Solutions is the nation’s leader in the student housing mail delivery management industry, for both on/off-campus mail management services. The Postal Solutions Companies offers mail delivery management services, inventory / asset tracking software, and parcel logging software / package tracking software. For more information regarding The Postal Solutions Companies, please call us today at (866) 378-8157 or visit us online at www.uspostalsolutions.com.