By: Shad Bookout
With most universities having a little less than one month left until summer break, many student housing communities, dorms, and residence halls are busily preparing for the exodus of students. Eager to return home after a long semester, a flood gate will soon open as a river of millennials flow onto the street for their summer voyage. For many, they will be returning in a few short weeks and will once again occupy their home at the university. However, there is a new resident on the horizon that will be arriving at your doors when the summer break ends. Get ready, for the days of the millennial occupation have come to end and Gen-Z is poised to take over.
Who is Gen-Z Anyway?
The generation immediately after the millennials was born starting the latter half of the 1990s. This young group has grown up with smart phones in their pockets, earning the nickname “screenagers”. As they begin the transition to college life, they carry with them a completely different set of values than the millennials that precede them. “Gen-Z is already out in the world, curious and driven, investigating how to obtain relevant professional experience before college,” The New York Times reports. They are also extremely independent, tenacious, realistic, practical, and are always in a hurry to get to what is next.
What Gen-Z Wants
As they prepare to enter college life, Gen-Z brings with them a bevy of expectations. This generation is used to getting what they want, so student housing providers have to work diligently to insure that these needs and expectations are being met. The top priority for them is speed. In a generation that only knows a world of Amazon Prime as well as on-demand music and movies, the only relevant time frame is now. Do not make them wait for a response for their needs to be met. Their impatience can lead to bad reviews and bad word-of-mouth. And, since they are all interconnected, peer-to-peer information carries an exceptional amount of reliability to them.
You also must provide them the power to feed their tech addiction. They are smart phone-reliant, which means communication via text will be more successful to them. This also means that your student housing community should have reliable bars (cell signal) throughout your community, dorm, or residence hall. Wi-Fi should not be limited to just common areas. Fur frugal students who are always on the go, it is important to provide the ability to connect at a moment’s notice.
Reliability is also important. Gen-Z are typically stubborn and pragmatic, and will quickly make judgments about the quality that you provide. Everything that you say you will do for them, you must successfully deliver to full completion and on time. The means more than just service requests. Mail must be delivered on time daily, as well as all notifying them the instant that their packages arrive in the office. And timely follow-up using their preferred methods (usually social media or text) is vital to not only their satisfaction, but to your success.
So get ready…Gen-Z is about to arrive at your student housing. Sure, they are a new breed of resident that wants and needs special attention. However, they are already the most financially successful group in history. They just need you to provide a great product and service, and you will earn their trust and money. US Postal Solutions is proud to help you succeed with Gen-Z as well as the last millennials who reside with you.
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Postal Solutions is the nation’s leader in the student housing mail delivery management industry, for both on/off-campus mail management services. The Postal Solutions Companies offers mail delivery management services, inventory / asset tracking software, and parcel logging software / package tracking software. For more information regarding The Postal Solutions Companies, please call us today at (866) 378-8157 or visit us online at www.uspostalsolutions.com.