By STACY BLACKMAN Posted: July 22, 2011
What brand image comes to mind when you think of Harvard Business School? Is it the same image for the Haas School of Business at the University of California—Berkeley, or the University of Notre Dame’s Mendoza College of Business? Every elite management program has its own distinct brand, which has relatively little to do with rankings or test scores and everything to do with the school’s culture and mindset.
[See U.S. News's rankings of Best Business Schools.]
Then along came social media, a seismic disturbance to the status quo. In today’s über-networked world, business schools no longer have any ability to control their brand image in cyberspace.
The latest issue of Graduate Management News takes a look at this intersection of students, social media, school branding, and admissions. At the Graduate Management Admission Council’s annual conference last month in Boston, panel moderator Rich D’Amato, GMAC’s vice president of global communications, confirmed what business schools have long feared: The school is no longer the sole source of news, and the story is in the hands of students and faculty in ways it hasn’t been before. To address that new reality, the conference hosted three distinct sessions related to using the latest social media tools.
Continued, link to article: http://www.usnews.com/education/blogs/MBA-admissions-strictly-business/2011/07/22/students-influence-business-school-brands?s_cid=rss:MBA-admissions-strictly-business:students-influence-business-school-brands
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